Why do Promotional Products work? The PPAI (Promotional Products Association International in America) published this infographic of research explaining why promotional products are such a powerful marketing tool.
Their infographic is pretty self-explanatory:
- 88% of recipients of Promotional Products can recall the advertiser
- 62% can recall the printed message
- 59% have a more favourable view of the advertiser
- 85% did business with the advertiser after receiving a product
- 47% kept the promotional product for more than a year
- Top reason for a promotional product working: USEFUL
- After clothing, Pens & Drinkware are the favoured product categories
No further words needed from me, other than Promotional Products (done well) work!
Andrew Nash is Managing Director of Sussex Promotions, your one stop shop for all promotional product and clothing needs.
Please call our friendly and knowledgeable sales team today on 01273 493618 for a bespoke quote or product ideas for your next marketing campaign.
If you have a comment about the infographic or your experience with Promotional Products in general we’d love to hear from you please use the section below.