As the temperature soars, a nice cold beverage is something that everyone enjoys. And while we don’t condone irresponsible drinking, a bottle opener can be an extremely handy promotional giveaway in the summer months. Why? Because it obeys the top ten rules for a successful promotional product. So once you’ve brainstormed your next promotional campaign and you’ve decided on the products you intend to use, whether it’s a bottle opener or a printed pen, promotional items that obey these guidelines will be perfect for your business, whatever the time of year.
From the Gululu water bottle that uses the old idea of the Tamagochi virtual friend to the buzz around the personalised bottles on Love Island, it looks like water bottles are the must have promotional products accessory of the summer.
Back in 1983, NatWest bank started a promotional giveaway to encourage young savers to open an account. Deposit £5 and you’d walk away with a cute little pig shaped piggy bank known as Baby Woody. If you’d saved £25 after six months then you’d receive sister Annabelle. £50 after a year and you’d be the proud owner of big brother Maxwell. If you’d saved £75 after 18 months then you received Lady Hillary, and if you managed to grow your savings to £100 in two years then the biggest of the lot, Sir Nathaniel Westminster, was your reward. Today remaining piggy banks have become a valuable collectible, the ultimate merchandise goal.
The Tour de France is one of the greatest sporting events in the world, having rolled out of Dusseldorf on 1 July to start its 3,540 km journey around the hexagon of France, it is accompanied by the caravan, the collection of publicity vehicles that arrives an hour before the race, throwing pens, keyrings and all manner of other promotional products into the crowd. In fact, during the three weeks of the race, the 160 vehicles in the caravan will hand out over 16 million promotional items, around 32 tons of freebies!!
It’s that time of the year again, when men and women in pristine white take to the impeccable emerald turf of Wimbledon. During this Wimbledon fortnight a whopping 28,000 kg of strawberries will be consumed, with a fair proportion being provided by a nearby urban farm that lies 179 steps beneath street level in a disused WWII bomb shelter at Clapham Common Underground station.
A recent study by the Advertising Speciality Institute confirmed what those of us who believe in the power of promotional products have known for some time – that promotional items are one of the most cost effective and impactful types of advertising for growing your business. It’s further proof that the RoI on promotional products is exceptional, with 85% of respondents stating that they can remember the name of a company that gave them a promotional item.
Fidget Spinners, stress balls & frisbees are boosting productivity in the workplace so whether you have a large organisation and are looking to improve the numbers or if you’re looking to communicate your marketing message to a stressed out audience consider these three great promotional product ideas for delivering the message.
From the British & Irish Lions Rugby Union cuddly Lion mascot to 2012’s Wenlock and Mandeville, plush soft toys make great bespoke promotional giveaways, in 1966 we had World Cup Willie and in 2016 the BPMA used Ellie the Elephant who joined me on my Lands End to John O’Groats charity cycle ride.
The favourite question of all customers is “What’s the latest gadget / promotional product for 2017?” But the latest isn’t necessarily the right answer, but keeping it REALs certainly is and will help you choose the right Promotional Products for your audience.
May 31 was World No Tobacco Day, so how or what Promotional Products can be used to promote this Awareness Day? For those considering stopping smoking then stress relieving stress balls might help ease those cravings while building awareness, equally while maybe seeming counter intuitive cigarette lighters will be equally useful and thereby relevant for the target audience!