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What promotional products will you be giving away next year?

Nostalgia, smartphone wallets and more: here’s our guide to the top-trending promotional products for 2018.

There may only be 40-something sleeps left until Christmas, but for any keen marketer the next big date in their calendar is 14-18 January, 2018. That’s when PPAI Expo 2018 kicks off in Las Vegas and we’ll get to see the hot trends in promotional items for the coming year.

However, we’ve been busy with some predictions of our own in order to give you a heads up on the biggest promo product trends for next year.

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How Halloween Became a Marketer’s Dream

In 2016, $8.4 billion was spent in the US alone on Halloween, with costumes, decorations and candy taking the largest share of consumer spending. What was once a holiday for the kids to dress up and go trick or treating is now a multi-billion dollar industry and the gateway to the Christmas retail season. In fact, 34% of consumers start their Halloween shopping before October, so it pays to think about a Halloween marketing campaign well ahead of time.

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Why Promotional Products and the Science of Storytelling are a Match Made in Marketing Heaven…

Have you ever wondered why unboxing videos are so popular? Or why an internet meme goes viral? It’s all to do with the primal power of stories that have connected use for thousands of years. Now think about the way that promotional products can be used to start a conversation with recipients that allows you to tell a story that creates an emotional connection and increases brand loyalty. A well chosen promotional item can encourage a dialogue in a way that a business card can never match. In fact, handing out a business card may simply serve to shut the conversation down, whereas even a simple printed pen can open the way to a conversation that allows you to tell your organisation’s story.

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Getting the Greatest RoI from Your Promotional Products

How often have you been to a trade show or other promotional event and walked away with a bag full of “swag” or “giveaways”, yet nobody has asked anything from you in return or tried to immerse you in their brand? After all, we know that promotional products will raise brand awareness and that there are a huge range of advantages in investing in promotional merchandise, but are you really optimising the ROI, getting a return on your investment?

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Choosing the Right Promotional Products for the Mobile Lifestyle

A mobile phone for $1000, no longer is this a technology but a complete lifestyle that’s influencing everything from the way we work to the way we shop and the way advertisers target consumers. The biggest buzzword in marketing these days is ‘mobile first’, and workplaces are scrambling to adapt to the Millennials who want flexible and mobile working. So where do promotional products fit into this mobile world?

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How to get your brand noticed at trade shows.

Trade shows are alot of work, for a successful show there is almost as much time spent before and after the show as the show itself, all shows are therefore a big investment irrespective of the actual show cost and if not done right will deliver a low return. However, with some forward planning, and considered follow-up your next trade show can really get your brand – or your startup – noticed.

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Designing a Marketing Campaign for the Great British Summer including Promotional Merchandise

John Lewis, who already have a lock on the ‘most awaited Christmas ad campaign’ title, are now aiming squarely at the summer months with their ‘National Treasure’ campaign, backed up with a range of promotional merchandise.

Featuring bright and cartoon like graphics from British artist Paul Thurlby, the range of printed mugs, bags and tea towels capture iconic moments from the Great British Summer, while items like ice cream cone fans and watermelon inflatables bring playfulness to those items.

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The Top Ten Guidelines for Successful Promotional Products

As the temperature soars, a nice cold beverage is something that everyone enjoys. And while we don’t condone irresponsible drinking, a bottle opener can be an extremely handy promotional giveaway in the summer months. Why? Because it obeys the top ten rules for a successful promotional product. So once you’ve brainstormed your next promotional campaign and you’ve decided on the products you intend to use, whether it’s a bottle opener or a printed pen, promotional items that obey these guidelines will be perfect for your business, whatever the time of year.

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Image of the Natwest Pig Piggybanks

From Promotional Giveaway to Valuable Collectible: What Makes Branded Items So Valuable?

Back in 1983, NatWest bank started a promotional giveaway to encourage young savers to open an account. Deposit £5 and you’d walk away with a cute little pig shaped piggy bank known as Baby Woody. If you’d saved £25 after six months then you’d receive sister Annabelle. £50 after a year and you’d be the proud owner of big brother Maxwell. If you’d saved £75 after 18 months then you received Lady Hillary, and if you managed to grow your savings to £100 in two years then the biggest of the lot, Sir Nathaniel Westminster, was your reward. Today remaining piggy banks have become a valuable collectible, the ultimate merchandise goal.

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