In today’s virtual world Desktop Calendars are not going to be most marketers idea of the most cost effective advertising medium available! But what other marketing mediums are guaranteed to be seen every working day?
Prime Marketing Real Estate.
If your target audience sits at a desk for a large proportion of the day then that work space is absolutely prime marketing real estate if you can occupy part of that space. This is why coasters or mouse mats have in the past been such effective promotional products as they sit in this space and are so visible.
Premiums v. Gifts
At this time of year we and our customers move our attention away from what I might call advertising premiums and look instead for business gifts. With the desktop in mind I think printed, personalised, calendars are a great gift but they also represent 12 months repeat advertising.
This year we have produced a business gift which we feel is a nice thank you to our top 100 customers for their business this year. Our customer base is nation-wide so a mailable item is essential. We have tried to go the extra mile using bespoke photography that has been taken across Sussex when Andrew & his friends have been out on the mountain bikes in our beautiful county that is our name-sake.
Desktop Calendars – 12 month product!
This promotional desktop calendar will hopefully be well received. It’s a nice quality product, useful of course, it does its primary job of saying “thank you” to our customers.
But by the nature of what it is this gift of course has a 12 month shelf life. It will act as a subtle reminder of us to our customers for all of next year, sat in their prime marketing real estate.
Just re-read the above, it’s the really important part and it’s why I think Desk Top Calendars are the most cost effective advertising medium:
a gift that has a 12 month shelf life
ALL of next year
sat in prime marketing real estate
Wine & Chocolates?
Now yes, you can spend just as much money on a couple of bottles of wine, on boxes of chocolates or tubs of sweets, which will be well received, may be better received initially.
But as December progresses all the other suppliers’ bottles of wine, boxes of chocolates and tubs of sweets merge into one collection. They’ll be distributed amongst the team but none are really remembered and certainly not come mid January!
How are you saying thank you and Merry Christmas to your customers this
If you would like help with promotional products for your customers give us a call on 01273 493618 or leave a comment below.
The Silicone Wristband, they’re as much a fashion accessory as a marketing tool, a cost-effective and savvy way of raising your brand awareness. Durable, highly customisable and easy to distribute, a high-quality silicone wristband puts your logo and brand name directly around your recipient’s wrist.
It started with Lance
Back in 2004, the now-disgraced cyclist Lance Armstrong and his Nike
sponsors developed the Livestrong campaign, a support organisation for those
battling with cancer as Armstrong himself had so successfully done. As he
entered the 2004 Tour, aiming for a record-breaking sixth win, he was seen
sporting a yellow band around his wrist.
Harnessing the power and visibility of the iconic yellow jersey was a smart move. Soon the roadsides of France were filled with eager spectators all wearing their yellow silicone wristbands supporting the Livestrong cause.
An astonishing 87 million bands were sold (some changing hands on eBay for vastly inflated prices), kickstarting a craze that has continued to the present day.
Pink Unity bands for breast cancer awareness. Turquoise and mustard bands for Movember. Sport Relief and Help for Heroes are two of the high-profile UK charities who receive much-needed donations from the sale of silicone bands.
And though it’s unlikely that a silicone band will ever capture the zeitgeist again like the Livestrong band, these rubber bracelets can still be a worthwhile investment as part of your marketing strategy for the right charity, brand or cause.
Fad or here to stay?
There’s no doubt that the silicone wristband no longer commands quite the impact that it did back in the days of Livestrong. But wristbands & bracelets are a growth fashion accessory, just as festival bracelets are worn with pride. For the right charity, brand, cause or movement the wristband still has massive potential.
In the same way that custom pens and keyrings are no mere fads, the silicone bracelet is here to stay.
The power of mobile marketing
The silicone wristband is something of a double whammy in marketing terms. Let’s say one of your employees is undertaking a charity event: in this case, selling silicone wristbands with an appropriate slogan plus your company logo will tap into the same feelgood factor that drove the popularity of Livestrong bands. After all, who can resist showing off their charity giving?
On the other hand, a well-designed, high-quality silicone wristband will
make a great promotional freebie, as many people simply won’t be able to resist
showing off something fun and attractive that they got for free. Putting your
company name and logo on your customer’s wrist is a smart twist on word of
mouth and mobile marketing, with phenomenally cheap costs per impression to add
to their appeal.
Make a mark with Silicone Wristband
As with any promotional product, buy the best quality you can afford.
Even buying top of the range bands is not expensive, and they’ll repay you with
longevity. A broken or faded wristband is of no use to anyone. Another tip is
to order de-embossed bands. Not only is the carved effect more sophisticated
than printing, the messaging will last as long as the band does.
Now you’ll need to match your brand colours for recognition and consistency. Customisation is something that silicone wristbands do extremely well, with a huge range of colours and effects. Single colours may be on brand but mixing two colours and creating a marble effect look great. Such marbled patterns also mean no two bands are identical. Depending on the target audience this extra zing or colour and individuality may just help.
Next you need to get your messaging right, which is surprisingly crucial for your promotional bands. Obviously your logo and company name need to be on there, but don’t be tempted to leave it there because this is where you have the opportunity to really deepen your wristbands’ impact.
Consider timing your wristband release to coincide with an online campaign and add your hashtag. The point is, the more value you can add to your marketing messages, the more effective your wristbands will be.
Finally you need to think about distribution channels for your bands. Giving them away – at conferences and trade shows, in your retail premises, at reception – are all quick and easy ways to get them onto people’s wrists.
But why not also tuck a few in with an order or your next direct mailer? Your customers will appreciate the extra little gift and return the favour by giving you free publicity.
Hold a social media competition with wristbands as a reward for participation and tuck a few in with the big ticket main item. Another great way to encourage your customers to wear your wristbands is to offer a discount whenever they shop with you wearing your band. The word will soon get out and all your customers will want one!
Silicone Wristband, a unique product
Silicone wristbands are perhaps unique among promotional products in that they don’t really serve a useful purpose. You can’t play with them like a frisbee or charge your phone from one of them. But what silicone wristbands offer is a cross generational appeal that few other products can match, except perhaps the promotional pen. A desirable fashion accessory for the young and a way to demonstrate your support for a company or cause without seeming over the top, with a proven global appeal, the silicone wristband covers a lot of bases.
If you stay true to your brand values and create the right band for your customer base, high quality silicone rubber wristbands are a powerful and enduring marketing tool. This modern marketing method is an easy introduction to promotional products, offering an exciting and unique platform for your marketing ideas through the medium of a much-loved and highly recognisable promotional item.
There are literally thousands of promotional products but some are real winner, one of my favourites are using Chocolate Promotional Products!
My first job was on a graduate training programme within the Office Products market, part of the programme was working with sales.
It struck me that sending a catalogue to a new client in the post in an envelope was exactly what all the competition would do.
So instead we starting hand delivering (that change the delivery time from all other post).
We used a printed carrier bag (that changed the packaging) instead of an envelope and inside was a catalogue, some product samples and in summer we added the treat of a bag of skittles and in the winter chocolate.
This was my first foray into using Chocolate as a sales & marketing tool and it certainly made for warmer follow-up calls.
Since entering the promotional product market I’ve realised the opportunities available with printed chocolates and confectionery items and it’s definately one of my favourites!
Little Fireworks of Happiness!
One of the key strengths to Promotional Products is their longevity, ensure a product is useful and it has the potential to hang around a long time communicating your message.
Printed chocolates and sweets are of course consumed, the packaging often discarded, although sometimes the packaging can make a useful container / pill pot.
But the use of promotional confectionery is not about ongoing promotion, it is about breaking the ice, saying thank you, building relationships, it is heart warming and cracks a smile on your customers and/or prospects’ faces.
I like our analogy of promotional products being Marketing Ninjas, they typically occupy Prime Marketing Real Estate such as your customer’s desktop, if useful they sit there everyday, being seen, being used and 24/7 deliver your brand, your logo, your message – silent ruthless marketing assassins!
Promotional sweets and chocolate promotional products however are more like little fireworks of happiness, they don’t hang around, they don’t continue to deliver that message but they do for a very short instance deliver happiness and when starting a relationship or building a relationship the little details matter.
We have many promotional sweet and printed chocolate solutions available in innovative packaging that can all be printed, there are also biscuit tins, mints, jelly beans, certainly plenty of choice.
The right Packaging for your Chocolate Promotional Products
Part of the decision making process as to the right sweets or chocolates is going to be largely influenced by the packaging available.
How the sweets and chocolate promotional products are going to be distributed will influence the choice of packaging and then narrowing the decision further will be the print requirements of the marketer and what print options either the sweet itself or the packaging offers.
If we are giving out promotional confectionery at a trade show or using a sales force to hand deliver then the size and shape of the packaging might have little bearing on the decision, however if the campaign is to create lumpy mail for a direct mail postal campaign then of course weight & size is going to have a major influence.
A Tin of Sweets, literally using a can with ring pull just like a tin of
baked beans is a great form of packaging for trade shows and handing out
sweets, however while certainly lumpy not necessarily the best mailer.
Chocolate Promotional Products Mailers
In our video below we love the 9 pack of Neapolitan Chocolates that will make a great addition to any mailing, we have a mortgage adviser client who adds these to his final mailing pack to his clients with all the contracts. He has of course done the deal but his little added treat is firstly unexpected and secondly just says thank you, and for Dean a major source of new clients is via referral, it can be the little things that just make the difference.
We use the Neapolitan Chocolate Squares ourselves for our own little thank yous, we send mugs to new clients after a job is complete and add to that mug a little bag of 6 printed Neapolitan Chocolate squares that always go down a treat and encourage customers to say a little thank you back. Another little firework of happiness!
In the video we also look at the box of 4 printed (scrummy!!) handmade Belgian chocolates come in a wide range of fillings and flavours! Yes the actual chocolate itself is printed! That in itself makes people stop, look, smile raise a question if at a trade show or conference. While they might not get shared, they do often get talked about!
So if you are looking to create that little firework of happiness, open
doors, start an event with a smile, treat your audience with tea &
chocolate, surprise and delight with a little lumpy mail then I recommend
promotional sweets and printed chocolates, just remember to consider the logistics
of delivery and the amount of print and we can help you narrow down the
options. A good starting point is the web category: Promotional Sweets
Alternatively please just call us and we’ll find you the right printed
promo sweets or chocolates for your marketing campaign, 01273 493618
If you’ve used Sweets or Chocolates we’d love to hear what you’ve used
and how you presented them and have they worked?
In the past I’ve written of the 5 key ingredients for success with promotional products, Printed Sports Bottles are a very popular product line with us and when measured against my 5 key ingredients you can see they’re a perfect promotional item.
It used to be just the preserve of sports people training that would have the need for carrying water / sports drink. As the importance of hydration in everyday life has become more mainstream, everyone from school kids to office workers are carrying water with them. All target demographics will appreciate this promotional gift.
The product is colourful.
Available in vast different colour ways with added versatility with the option for a secondary colour with different coloured lid options to the bottle colour.
If the colour of a printed logo is more important, then white or translucent bottles with a colour printed logo and maybe complimentary lid colour will work well also.
There are many alternative styles the sports bottles comes in, the appeal further enhanced through colour combinations and printed logos as mentioned above, in particular the product works well with clubs where the colour combination & print identifies with the club, the user either being a supporter or a member.
The False Economy
The ingredient “avoiding the false economy” by this we refer to basically buying on price and ending up with a ‘bargain’ but as a result a promotional item that is not going to be used as there are better quality products that recipients will use over & above the bargain. Promotional Sports bottles are no different, pay that little bit extra for features that people will love and the marketing effectiveness improves exponentially.
There is no point engaging with promotional products if you don’t
understand your purpose and your objective, but if a printed promotional sports
bottle is going to be well received by your target audience and you have a
message to deliver, then it’s quite possibly perfect!
Please give us a call today to discuss how we can help with your
promotional products on 01273 651073 or leave a comment below.
Easter Sunday is March 31st giving you five weeks to execute a great marketing activity for your best customers. Chocolate and right now Branded Easter Eggs are a sure fire winner for about 95% of the population. It’s just a great feel good treat that apart from those still on their New Year diets are going to love!
Branded Easter Eggs
The traditional Branded Easter Egg box is available in a range of different sizes, but a fully bespoke Easter Egg box printed full colour to your exact specification and brand is available from as little as 100 pieces.
If well packed in secondary packaging the Branded Easter Eggs might survive the postal system, but probably best for hand delivery or a real treat for visitors to your exhibition stand this March/April.
What’s the first things any
customer or prospect asks at a meeting, “Fancy a Cuppa?” just imagine the ice
breaking when you reply with “Sure! and I’ve brought you an Easter Egg!”
Alternative Chocolate Promotional Products
There are lots of alternative chocolate promotional products some of which will make a terrific item of lumpy mail, better for mailing through its shape & weight.
See Andrew talking through some alternatives in our video below:
Alternatively, a printed mug actually makes a surprisingly good mailing as there are good, tried and tested mailing cartons available that will protect the mug and ensure it arrives in one piece.
Add chocolate to the mug & packaging and you have the perfect Easter promotion, create a little happiness with chocolate but also hang around with the long lasting printed promotional mug that could be used for months, if not years, but always have that subconscious feel good link to the chocolate that was inside it!
We’re at the end of winter,
Easter marks the start of spring, a busy business quarter ahead before the
summer, a great time to kick start 2013 and shake-off those winter blues.
Andrew Nash is Managing Director
of Sussex Promotions, your one stop shop for all promotional items including
sweets and chocolates.
If you have a comment about promo chocolates, branded Easter Eggs or lumpy mail we’d love to hear from you – please use the section below!