Now and again I’ll be presented with a promotional product that surprises even me! Now there is only so many ways a clock or calculator can be created out of China, but they still manage new models every year. In recent years it has been print technologies that have really changed our market, … [Read more...]
When I say Promotional Products, branded merchandise, business gifts the usual response is “oh you print mugs, pens and mouse mats with logos.” Well yes we do actually! However there is soooo much more to the Promotional Product industry than just mugs, pens and mouse mats! For starters we … [Read more...]
It is amazing to me how many businesses don’t use promotional products, but when someone says “I give-away more printed pens than business cards” my heart does sing! Promotional Products are all around us, quite possibly you have on your desk those from a competitor, probably suppliers and … [Read more...]
I recently attended an event in Bolton and stayed at the De Vere Whites hotel attached to the Reebok Stadium, from reception greeting through to hotel room, swimming pool, food, beer, staff etc. all was excellent! However, having been in the promotional product industry for over 10 years it is a … [Read more...]
Two years ago we started lambing this week, the weather was crazy, but the absolute complete opposite to what we have this year in 2012. We had snow on the ground, the coldest hail storms I can recall and being outside rescuing new born lambs was bitter. This year we’re in a very hot office, … [Read more...]
Tomorrow can I ask you to count the number of products you touch / see, that are printed promotional products? This morning I was woken by my iphone’s alarm function, on turning that off I drank the remains of the pint of water sat on my bedside table, the (1) Guinness printed pint glass. I … [Read more...]
How the Brite-Dock can really help your business this year? If you’ve being reading the blog for a while you’ll know I’m a big fan of Direct Mail, I know so many businesses who are focused on the ‘New Kid on the Block’ (Social Media!) that traditional forms or marketing have been … [Read more...]
The arguments against using bottled water as opposed to straight tap water (in the Western World) are well documented. The use of an oil based container, of which a small fraction are recycled, that then leads to waste mountains such as below has lead to an encouraging growth in demand for … [Read more...]
When considering any marketing activity we must consider the ROI, what Return On Investment can we expect from a radio campaign, a TV advert, a Newspaper or Magazine Advert, an On-line Advert etc. etc. It is fair to say that the ‘Reach’ i.e. the number of people we can reach out to using … [Read more...]
Can you imagine a product that has all the functionality and benefits of both a magnet and a sticker, but without the negatives? A cheap product that can be printed in volume and in full colour A product that is durable A product that will stick anywhere…but can be peeled AND re-applied … [Read more...]
