Set Sail on the High Seas of Marketing…

Screenshot from Ouest-France video. Georges Larnicol and first mate Joël aboard the chocolate boat.

When it comes to kooky marketing promotional products and attention grabbing promotional merchandise, you may think you have seen it all, but, as the saying goes "you ain't seen nothing yet!" Until now, that is. Georges Larnicol, a prolific French chocolatier, has created a boat that has been … [Read more...]

Choc-a-block marketing!

Neapolitan-squares

Chocolate lovers around the world, prepare to get excited! The world's largest ever chocolate bar has been unveiled in Armenia. Weighing in at a staggering 693 stone (that's 4,410 kilograms, 4.41 tonnes or 9,702 pounds) the plain chocolate bar was made from cocoa beans that were flown in from Ghana. … [Read more...]

How to ‘Kraft’ a Marketing Plan

Kraft have announced that its share prices have increased in value since reporting on 'higher than expected' quarterly sales figures. The American company stated that over thirty per cent of the raise was directly as a result of the acquisition of Cadbury's in the UK, earlier this year. A … [Read more...]

Creative Marketing at its best – Introducing the ‘LasagneWich’

Tesco-Lasandwich

You have to hand it to Tesco, they certainly know how to cause a stir in the context of marketing and promotional products. They have combined two of the world's best loved foods – the sandwich and lasagne – to create a 'healthy snack designed to keep students going between meals'. … [Read more...]