“What’s the Point of a Printed Pen?”
I really enjoyed sitting down with Tim Hutchings founder of the Brighton Marathon at a local Networking breakfast in Brighton. You see, you never know who you will meet!
Tim is obviously a fan of Promotional Products as he said this must be great for you, surely everyone in this room uses your products? My response was that ‘yes, surely everyone should use our products, but in the room my guess would be that less than 30% purchased promotional products.’
This morning my son came to me with a form from school, a consent form to allow him to travel by minibus to a cross country running event. No problem Ben, grab me a pen from my work bag.
Ah – ‘Peninsula’ yes that was a really interesting presentation they gave on Employment Law and Policies & Procedures on Friday……I must action that this week. Here you go Ben, form signed.
So Monday morning, 8AM ’Peninsula’ through the use of a 30p Promotional Printed Pen, have reminded me of the event, and my need to action. The Business card & literature will soon be hidden in an in tray but the pen is and will be used repeatedly after the event, and each time is reminding me of them, brilliant, and how much more effective, less intrusive and cheaper than repeated telemarketing after the event.
Sure the pen will soon be lost, replaced by another, but in the key 30 days after the event it is the pen of the moment. Of course it is useful, but it also writes really smoothly making it a pen that I will be looking for when I need to write something down, which let’s face it is every hour of every day.
How many times will I see this logo until I lose this pen, 10 times a day for maybe a month, that’s 300 times for a cost of 30p, that’s a cost per impression of £0.001 which makes this pen an extremely cost effective marketing tool.
Why doesn’t every business in the room use printed mugs, pens and other promotional products that will be useful to their customers, but at the same time act as a constant reminder of their business?
Please tell me, feel free to use the comment box below?
Andrew is Managing Director at Sussex Promotions, the UK’s Promotional Product Experts. Established over 10 years, ISO & BPMA accredited, Sussex Promotions are your one-stop shop for printed promotional products from printed mugs and printed pens through to branded umbrellas and promotional clothing.
I think printed pens and mugs etc are vastly underrated marketing tools – as you pointed out, for the duration of the item’s life it will constantly remind the recipient of the business in question.
Hi Peter, absolutely….no argument from me on that one!