You do not have to be a marketing genius to know that using an attractive person in your advertising campaign will get you and your company noticed. People are naturally drawn to those who are attractive, beautiful and youthful looking.
Proof of this was splashed all over the news recently, when scientists made the ‘shocking’ discovery that women with fuller lips looked younger and more attractive – prompting pictures of Scarlett Johansson and Angelina Jolie to adorn newspapers everywhere.
You may ask what these pouty lipped beauties can do for your business? The answer is simple: the media influence, based on scientific research, will mean that sales of lip plumping products
– lip gloss, lipstick and collagen injections – will sky rocket. Your business can jump on the bandwagon and give away promotional products such as personalised Lip Balm.
The use of Lip Balm as promotional merchandise is a refreshing, edgy and modern alternative to more traditional promotional products such as key rings. Lip Balm is on average applied three to four times a day, so your company will get frequent exposure. Lip Balm is also as essential for cold winter days as it is for hot sunny weather, making it the ideal year round promotional merchandise.
