By now there are very few people who do not know who Harry Potter is. The bespectacled magician has managed to capture the imagination of the world and the phenomenal success of the franchise just keeps on growing. In fact, Universal Studios recently teamed up with the Daily Telegraph to promote their latest attraction, The Wizard World of Harry Potter. As part of the promotion, the Daily Telegraph gave away Harry Potter promotional products to their readers – which included DVDs and a Harry Potter mouse mat.
In reality, Universal Studios and the Daily Telegraph could have picked any item to give away as a freebie – and the public would have lapped them up. However, their choice of free mouse mats as promotional merchandise was very canny indeed. A mouse mat is a fairly innocuous thing, but it is a household and workplace item that is used every single day – and for large periods of the day. What better way then to ensure that Harry Potter remains at the forefront of peoples’ minds than by putting him literally at the right hand side of his fans.
The people behind the Harry Potter franchise clearly know their stuff when it comes to marketing and there is no shame in copying the greats. As a business hoping to establish brand loyalty and logo recognition, opting for mouse mats as your choice of promotional merchandise is an excellent way in which to stay visible to your clients.
The key to successful promotional products is usability. If they are practical and useful, then people will put your promotional products and promotional merchandise to good use. If mouse mats are the right choice for a global phenomenon such as the Harry Potter franchise, then they are likely to be the right choice for your business too.
