February 5, 2010 by Joanna
By now there are very few people who do not know who Harry Potter is. The bespectacled magician has managed to capture the imagination of the world and the phenomenal success of the franchise just keeps on growing. In fact, Universal Studios recently teamed up with the Daily Telegraph to promote their latest attraction, The Wizard World of Harry Potter. As part of the promotion, the Daily Telegraph gave away Harry Potter promotional products to their readers – which included DVDs and a Harry Potter mouse mat.
In reality, Universal Studios and the Daily Telegraph could have picked any item to give away as a freebie – and the public would have lapped them up. However, their choice of free mouse mats as promotional merchandise was very canny indeed. A mouse mat is a fairly innocuous thing, but it is a household and workplace item that is used every single day – and for large periods of the day. What better way then to ensure that Harry Potter remains at the forefront of peoples’ minds than by putting him literally at the right hand side of his fans.
The people behind the Harry Potter franchise clearly know their stuff when it comes to marketing and there is no shame in copying the greats. As a business hoping to establish brand loyalty and logo recognition, opting for mouse mats as your choice of promotional merchandise is an excellent way in which to stay visible to your clients.
The key to successful promotional products is usability. If they are practical and useful, then people will put your promotional products and promotional merchandise to good use. If mouse mats are the right choice for a global phenomenon such as the Harry Potter franchise, then they are likely to be the right choice for your business too.
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February 3, 2010 by Joanna
A recent report in the Daily Mail suggested that multi-national corporations were spending millions of pounds a year employing child psychologists to aid in marketing campaigns. It is a widely accepted industry truth that children as young as six months old can respond to and recognise logos, branding, corporate products and merchandise.
Whilst many start ups, growing and medium sized businesses do not have the budget to launch huge television campaigns, there are still ways in which they can provide promotional products and promotional merchandise that will appeal to younger audiences.
Let’s be honest, kids love free stuff and parents are more likely to allow their child to wear a T-shirt that has a company logo on it, than actually wear one themselves! Marketing strategies can of course be subtle – and stylish. There is no need for promotional products or promotional merchandise to be garish, on the contrary it can be well made and even eco-friendly.
Providing a child with a stylish practical and useful kid’s legionnaire cap, that sports a well designed yet subtle company logo, will allow your brand a place within family (and public) life – without overwhelming the consumer.
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January 28, 2010 by Joanna
At the prestigious BPMA Annual Awards Dinner on 27 January 2010, Sussex Promotions were delighted to have been short-listed to one of three distributors in the “Distributor of the Year £1M – £3M Category” as judged by trade suppliers and a judging panel from the BPMA association.
Short-listed companies had to demonstrate customer focus, business acumen, innovation and great working relationships with suppliers and customers alike.
Andrew Nash, MD of Sussex Promotions said “we are delighted to have nominated, especially by the industry, it’s nice to know we’re doing it right!”
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January 22, 2010 by Joanna
Just a quick note to say thank you once again, the folders arrived today and they look fantastic. My boss is also very impressed with the results and the service and has said we would be very interested to use your company for our next promotion.
Alison
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November 24, 2009 by Joanna
Just received the calendar. It looks great. Thank you both so much for all your work and help. I know it got a bit complicated and fussy at one point but at least we got the product we wanted and love it.
Please send our thanks to the rest of the team
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November 2, 2009 by Joanna
The start of “Switch off Fortnight” a schools education programme run by Eco Schools and EDF Energy, Sussex Promotions produce merchandise, fulfil and deliver 2452 packs to schools nationwide!
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October 30, 2009 by Joanna
Price wars open in the promotional products market place as Trade suppliers vie for the end of year Christmas trade, some SIGNIFICANT special offers available and added to our Special Offer section on home page.
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October 23, 2009 by Joanna
Tansy and I would like to thank you and your team for the very helpful, quick and efficient service we received from you.
The students are delighted with their pencils.
It was a pleasure doing business with you. Martina.
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October 20, 2009 by Joanna
Ethan Lines born 20th October – mum, baby and proud Dad David all doing well !!
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October 12, 2009 by Joanna
Pencils arrived last week – they are excellent thank you.
Top Service. Chris.
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